The current bill sponsored by a House of Representatives delegate from California deals with an issue that you probably encounter every day. The hot button topic? The volume of commercials on television: why must television commercials be so loud? From a marketing perspective, the answer is simple. When the commercials start, people leave the room. In order for people to hear the message, advertisers needs to make the commercials louder.
In this video from CNN explaining the bill, several “on the street” interviews reveal what a nuisance these loud commercials are. Fair enough, but as one commentator points out, doesn’t Congress have bigger issues to deal with?
Granted, another commentator remarks, those issues are big and messy. No one really knows how to fix the economy or implement a national health plan. No one has a nice, neat plan for the issues going on abroad. So, in a field of political land mines, this is a fairly straightforward piece of legislature that will be easy to pass and regulate. It probably will not change any one’s life, but it will relieve a minor annoyance during stressful times. A little bit of relief is better than none at all.
Interestingly, the video on CNN’s website was bookended by advertisements playing at a louder volume than the video itself. Perhaps CNN can learn a little something from this bill as well.
