As 2009 draws to a close, many foodies (expert or not) are starting to make predictions for the top food trends in 2010. While there is no definitive source on such matters, plenty of people are willing and able to speculate on what’s going to be big in food in the next year.
Some of the big trends of 2009 included “recession vegetarianism” and food shortage scares (that never actually happened). “Recession vegetarianism” was the general term used as people scaled down their meat intake in the face of a recession in attempts to reduce food costs as prices steadily increased. While this trend did not have roots in a moral or environmental cause, it was nice to see people reducing their meat consumption and turn to alternative proteins like beans and lentils.
For the big food shortage scares, most of the predictions seemed to fall on deaf ears. Early in the year, farmers sounded the alarm that avocados would be scarce. It retrospect, it appears the farmers may have been wrapped up in the recession hysteria and exaggerated what was a smaller crop than usual. Same goes for pumpkins, as it was reported that the autumn staple would be hard to find, yet no one reported consumers fighting over the last orange gourd at Halloween or grandmothers wrestling for the last can of pumpkin puree before Thanksgiving (see also: The Great Canned Pumpkin Shortage of 2009: A Lame Marketing Strategy?).
What can we look forward to in 2010? Well, Foodchannel.com has a list of Top 10 Food Trends for 2010, including mainstreaming sustainability, food with benefits (such as orange juice with added calcium), experimentation and willingness to try new things, and the rise of individuality in food. Their list of 10 are all fairly generic, and to some extend are already occurring. Not quite a forecast, it is more a review of the shift in food that has started to occur in America and where it might go next.
In general, it appears people have had enough of “recession” food and instead want to focus on food good for the body and the planet. Words like sustainability, organic, and “green” are continuing to dominate food reports and trends. Consumers are starting to look for merchants and products that are fair trade or independent, placing less of an emphasis on cost. People are also placing a higher value on health and healthy food, even though it is often more expensive that prepackaged foods.
Building on this trend were movies and memoirs about food and food consciousness, which will continue to be popular in 2010. Food and pop culture are starting to merge in new and interesting ways, and it will be exciting to see where this leads the average consumer. 2010 might be a key year for the development of food as a pop culture item, which will hopefully bring home cooking into the limelight (and not just as “recession” cooking).
As for what 2010 will bring for this site and the Bitter/Sweet blog, you will just have to wait and see what happens!